Strategies used for Search Engine Optimization (SEO) are evolving, and to keep up with the competition one needs to find out what works and what doesn’t. What’s trending in terms of SEO? That’s a good question to ask now and then. While some SEO techniques have been used for several years, there will be many new ones that you have to pay attention to. Take a look at these nine to help you stay ahead this year.
Infographics
Infographics grab people’s attention. An image coupled with information tends to stay in the minds of readers. Such content also generates more social shares and also generates leads. Of course, your content should also be suitable enough to add infographics to it. You can always try to generate and experiment with such content. Once you find it interactive, use infographics that are effective.
Long-form content
Long-form content gets more online visibility than a standard blog pot. This type of content will typically contain 1000 to 2000 words and could even increase to 10,000. Long-form content has been observed to have higher ranking and quality. So marketers now aim to create two to three long posts rather than five to six short ones.
Social media
A major part of branding relies on
social media marketing. The amount of engagement prevalent on social media platforms daily is massive. Consumers will continue to resort to social media for reviews and updates, thus building traffic.
Mobile-first strategies
With so many mobile-friendly users, it becomes crucial to adopt mobile-first strategies. It is worth the effort to make your site attractive to mobile users. Google has constantly been bringing out features that support mobile-only functions.
AMP (Accelerated Mobile Pages)
More brands are using this option as Google also has begun to favour the use of AMP. It contains three sections – AMP HTML, AMP JS, and Google AMP Cache. Accelerated Mobile Page (AMP) allows websites to make pages equipped for loading right away onto the mobile.
Quality content
Nowadays people are bored of reading the same content that is worded differently in multiple places. The better the quality of your content, the better your website ranks.
Blog comments
Commenting on blogs is a very old strategy and will continue to trend in 2017. Blog comments are an effective way to get backlinks as well. They also have the power to bring high traffic to the website without using any search engine. But do ensure that all the comments posted add value.
No company can function without enough visibility, and SEO can help reel in the traffic. Now is the right time to prepare a well-developed strategy to survive in the market and beat the competition.
